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A Case for Social TV
Digital is the New Broadcast When I left Hollywood and moved to NY Summer 2010, I started thinking about how I could start my own company, using digital media to disrupt the Hollywood system. I had...
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Building a Content Platform
Yesterday, I discussed content as a platform. Today, I’m going to provide tips for building your content platform. The 90-9-1 Rule The 90-9-1 Rule is more of a benchmark, but it states that 1% of the...
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Calculating the ROI of Content and Engagement Strategy
I often get asked, particularly by clients, what the ROI of content and engagement is. What is it going to cost, and what are they going to get out of it? This is always a tricky question to answer,...
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The Purpose Economy, Part 1: The Reciprocity Theory
Back in 2010, I left the movie business to work in digital and social media. I was fascinated by the accelerated growth of Facebook, YouTube and Twitter, and how they were disrupting the content...
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A Contrarian View on Innovation in Advertising & PR
With the revolution of media and technology disrupting the marketing industry, and business models altogether, marketers are trying to navigate through the storm. On the communications side, TV...
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Brands and Video Storytelling
I had the opportunity to lecture at a marketing class at St. Edwards University yesterday. The topic I was asked to cover was online branding and how to use videos for digital marketing. Below is a...
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Content As A Platform
Most advertisers see content as a product – something they can produce and release to an audience without third party iteration. Advertisers often pay six to seven figures to produce that content....
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Products I Can’t Live Without (Or At Least Don’t Want To)
Over the holidays, I finally had a few days to clean out, reorganize and play with new features on some of my favorite products. This gave me some more clarity on how I can, and want, to use these...
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